MEDIA PLANNING
Our media planning efforts work in tandem with our clients' greater marketing strategies to support overall growth. We execute both short- and long-term paid campaigns across all platforms to support specific initiatives or build audiences overtime. We've worked with monthly budgets as small as $1K to as big as $1M. We don't believe in throwing money at a problem to deliver solutions. Instead, SilverSight helps build and spend ad budgets only when data and experience demonstrate desired results.
Our approach to paid media is based on validated learning; we begin with a testing budget and experimental creative, then adjust depending on where we see results. We use a layered approach, balancing engagement and conversion campaigns to discover new audiences and drive them to convert through retargeting.